Virgin Trains Opportunities Prospectuses
West Coast Main Line Stations
Virgin Trains were looking to trial the production of "Station Prospectuses" as a concept to attract new development to some of their stations up and down the West Coast Main Line. Following a successful bid Strzala Architects were appointed to produce these documents. The project combined in-depth site analysis with graphic design to produce a well informed piece of marketing material for businesses interested in free space at train stations, with an emphasis on attracting the small and independent.
The project began with several site visits to the five stations, identifying suitable spaces for development and gathering information on these sufficient to market them as potential opportunities. The output was a series of full colour, A5 booklets providing a 'pocket sized' guide to each station and its available spaces.